If you’ve been trying to conceive, chances are you’ve used an app like Flo to track ovulation, monitor your cycle and get advice.
Apps like this can feel like a lifeline, offering reassurance, reminders, and a sense of control in what can be a very emotional journey. But now, that trust is being questioned.
Flo Health Inc., the company behind one of the world’s most downloaded fertility apps, is facing lawsuits in Canada and the US over claims it shared deeply personal health data, without telling users.
What kind of data are we talking about?
Users input a wide range of information into Flo:
Menstrual cycle details
Sexual activity (how often, when, etc.)
Ovulation tracking and fertility windows
Pregnancy test results
Pregnancy status or intentions
Vaginal discharge, symptoms, mood and more
For those trying to conceive, this data can paint an incredibly detailed picture of your reproductive journey. But in multiple lawsuits, it’s alleged that this data was shared with third parties like Facebook and Google to support targeted advertising.
One user in Canada said she was “shocked” to discover that details she shared while trying for a baby — including how often she was having sex — may have been sent to Facebook.
Another US case is demanding $1,000 per user in damages for what lawyers describe as “insidious” digital profiling.
Could this affect you in the UK?
Yes. Flo has users across the world, including millions in the UK. And under UK GDPR, sharing health data like this without proper consent is a serious violation.
Even if you deleted the app years ago, if you used it while trying to get pregnant between 2016 and 2019, your data could have been shared without your knowledge.
And if that’s the case, you may be entitled to compensation if a group action is launched in the UK.
What you can do next
If you have used Flo and you’re based in the UK, you may have grounds to join a group action if one is launched. At Join the Claim, we’re monitoring developments closely, and we’ll let you know if a claim opens for UK residents, with one of our trusted partner law firms.
In the meantime, here are a couple of steps you can take:
Check if you used Flo during or around the time you were trying to conceive
Review what permissions you gave the app at the time (if you still have access)
You trusted Flo with your fertility journey. If they didn’t treat that trust with respect, we believe you deserve answers and justice.
Join the Claim connects consumers with SRA-regulated lawyers. Visit the claim page to check your eligibility if a claim is open with one of our trusted legal partners. If a group action has not yet been launched, you can register your interest and we’ll keep you informed if a partner firm decides to take a claim forward.
