AI rights

We keep an eye on what’s happening, explain why it matters, and help raise awareness about where AI may be crossing legal or ethical lines.

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AI is already shaping your life

It’s in your phone, your bank, your online shopping, even your job applications. 

AI systems are increasingly being used to make decisions about people, analyse behaviour, recommend content, process personal data, and generate creative work. In many cases, people do not fully realise how much influence these systems already have over their lives.

But when artificial intelligence systems go unchecked, the risks can grow quickly.

From AI tools trained on copyrighted work without permission, to algorithms influencing hiring decisions, insurance pricing, and access to services, these technologies are already shaping everyday life in ways most people never see.

At Join the Claim, we’re raising awareness about how AI is changing the balance of power between consumers and the companies building these systems.

Because when powerful technology develops faster than the rules designed to protect people, consumers deserve clear information and a fair chance to fight back.

What are AI claims?

AI claims are legal actions linked to the misuse of artificial intelligence systems, personal data, automated decision-making, copyrighted material, or algorithmic processes.

These claims may involve issues such as: 

In the UK, some uses of AI may already fall under laws including UK GDPR, the Equality Act 2010, consumer protection laws, and data protection rules enforced by the Information Commissioner’s Office (ICO).

Find an AI claim

Have you been affected by AI?

Maybe your work has been scraped by a chatbot. Maybe an algorithm made an unfair decision about you. Maybe your data was used without your knowledge.

 

We’re gathering stories and feedback to better understand how AI is affecting people day-to-day.

ANSWER TO SEE THE POLL RESULTS

Has AI or an automated system breached your rights?

What are the risks of artificial intelligence?

Artificial intelligence can create risks in ways many people may not immediately notice.

Understanding the risks is the first step to pushing for safer, fairer systems.

Real-world examples of AI concerns

Concerns around artificial intelligence are no longer theoretical. Around the world, regulators, courts, publishers, creators, and consumers are already challenging how AI systems operate.

Some of the biggest concerns include:

1

AI training and personal data

Some AI systems may be trained using large amounts of online data, including personal information, without people fully understanding how their information is being used.

2

Copyright and creative work

Writers, artists, journalists, photographers, and publishers have raised concerns that their work may have been used to train AI systems without permission or payment.

3

Automated decision-making

AI tools are increasingly being used in recruitment, lending, insurance, customer service, and fraud detection. Critics argue that poorly designed systems can produce unfair or discriminatory outcomes.

4

AI hallucinations

AI chatbots and generative tools can sometimes produce inaccurate or entirely false information. In some situations, those mistakes may cause reputational, financial, or legal harm.

5

Deepfakes and manipulated content

AI-generated images, video, and audio can now closely imitate real people. This has raised concerns around misinformation, scams, impersonation, and non-consensual content.

AI concept Artificial Intelligence technology circuit motherboard chip computer

Why AI concerns are growing

The rise of AI is moving faster than the rules that govern it. Powerful companies are using it to squeeze more value from your data, often without your knowledge, let alone your permission.

At Join the Claim, we’re keeping a close eye on where AI may be crossing the line. If your rights have been affected by the misuse of AI, we’ll help you figure out your next move.

Big tech must be accountable for how AI is used

Powerful companies are using artificial intelligence to process more data, automate more decisions, and generate more content than ever before.

But consumers are increasingly asking important questions:

At Join the Claim, we’re keeping a close eye on where AI may be crossing legal or ethical lines — and helping consumers understand what options may be available to them.

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AI rights: frequently asked questions

Possibly. If your personal data was used to train or operate an AI system in a way that breaches UK GDPR or data protection laws, you may be entitled to take legal action or seek compensation. Whether a claim exists will depend on how the data was collected, processed, stored, and used.

Automated decision-making is when technology makes decisions about people with little or no human involvement. This can include decisions linked to recruitment, insurance, fraud checks, lending, or access to services.

Under UK GDPR, individuals may have rights relating to significant decisions made solely through automated processing.

Some employers already use AI tools to help filter CVs, assess applications, or analyse candidate behaviour during recruitment.

However, concerns have been raised about transparency, bias, and whether some automated systems may unfairly disadvantage certain groups of people.

This is currently one of the biggest legal and ethical debates surrounding AI.

Publishers, artists, authors, and creators have argued that AI companies should not be allowed to use copyrighted work to train AI systems without permission or payment. Several legal challenges and regulatory investigations are ongoing globally.

You have the right to challenge automated decisions that significantly affect you – for example, being denied credit, a job, or access to services. Under UK GDPR, you can request a human review of the decision. However, under UK GDPR (Article 22), this right only applies to fully automated decisions that produce legal or similarly significant effects. Not all algorithmic decisions qualify.

AI hallucinations happen when an AI system generates false, misleading, or entirely fabricated information while presenting it as accurate.

This can become a serious issue when AI-generated outputs are used in customer service, search, legal research, healthcare, or public information.

Yes, concerns have been raised that biased data or flawed AI systems may contribute to unfair outcomes in areas such as hiring, insurance, finance, policing, and healthcare.

In some circumstances, discriminatory AI outcomes may raise legal or regulatory issues under UK law.

Artificial intelligence is not currently regulated by a single dedicated AI regulator in the UK.

Instead, oversight is shared across existing regulators, including:

  • The Information Commissioner’s Office (ICO)
  • The Competition and Markets Authority (CMA)
  • The Equality and Human Rights Commission (EHRC)
  • Ofcom
  • The Financial Conduct Authority (FCA). 

Start by gathering as much information as possible about what happened.

That may include:

  • copies of decisions or communications
  • screenshots
  • privacy notices
  • evidence of automated outcomes
  • subject access requests
  • explanations provided by the company involved.

 

Understanding how the AI system was used is often the first step in assessing whether your rights may have been affected.

Artificial intelligence is evolving quickly, and the legal landscape is changing alongside it.

Join the Claim tracks emerging AI-related concerns, legal developments, regulatory action, and potential group claims linked to data rights, automated decision-making, and AI misuse.

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