Could You Be Due Compensation for Apple’s iCloud Subscription Practices?

A £3 billion claim alleges Apple restricted competition and overcharged up to 40 million UK Apple customers who obtained iCloud services. 

Apple iCloud on phone screen
Apple iCloud on phone screen

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Overview

A group claim has been launched against Apple over how its iCloud storage services are offered to UK consumers.

Consumer group Which? alleges that Apple breached UK competition law by effectively “locking” customers into using iCloud on iPhones and other Apple devices.

The claim argues that Apple favoured its own cloud storage service by:

  • Designing iOS in a way that encourages or requires the use of iCloud for key functions, such as backing up photos, messages and device data
  • Making it more difficult to use alternative cloud storage providers
  • Limiting how rival services can integrate with Apple devices 
     

The claim says that by making it harder for other cloud storage services to compete on Apple devices, Apple reduced choice for its customers. With fewer genuine alternatives, Apple is alleged to have been able to charge more for iCloud subscriptions than it could have if there had been stronger competition. 

The claim covers UK consumers who used iCloud from 1 October 2015 onwards. While everyone receives 5GB of storage for free, the case focuses on customers who paid for extra storage, as they are the ones who would have paid the alleged overcharges.

If approved, this claim is expected to proceed as an ‘opt-out’ collective action. That means, if you meet the criteria, you don’t need to take any action for the claim to be brought on your behalf. If the claim is successful, compensation will be shared between eligible consumers, although you may need to register to receive your share. 

Are you one of the millions who could be affected? Check your eligibility and we’ll signpost you to the official claim site. 

Apple iCloud subscription 

claim – At a glance  

Status

Claim pending

Individuals affected

Up to 40 million (est.)

Estimated claim value

£3 billion 

What do we know about the Apple iCloud subscription claim?  

  • Which? estimates that affected customers could be owed an average of around £70 each, depending on how long they have subscribed to a paid iCloud plan. It is seeking damages on behalf of all eligible customers.
  • UK customers who paid for iCloud storage from 1 October 2015 onwards may be included.
  • This is a proposed opt-out claim. That means, if the claim goes ahead, and you meet the eligibility criteria, you’re automatically part of the case. 

How it works

Check eligibility

Answer a few simple questions to see if you could be included as part of the group claim.

Register for updates

Join the Claim will keep you up to date with any news or further information about the claim.

Visit the official claim site

We will share details of the official claim website, so you can formally register your details.

Latest updates on the Apple iCloud subscription claim

  • February 2026

    Join the Claim begins raising public awareness so affected consumers understand what the claim is about, who may be included and how opt-out collective actions work. No compensation decisions have been made at this point.

  • November 2024

    Which? files a proposed collective action with the Competition Appeal Tribunal.

We’ll provide more updates on this claim as they occur.

Join the claim
Join the claim
Join the claim

Could you be due compensation in the Apple iCloud subscription claim?

Find out if you meet the criteria for this group claim and potentially get a share of any compensation. It only takes a few minutes. 

FAQs about the Apple iCloud subscription claim

The claim alleges that Apple restricted competition in cloud storage on its devices and overcharged UK customers for iCloud subscriptions. It has been brought by Which?, which argues that Apple made it difficult for alternative cloud storage providers to compete fairly on iPhones and other Apple devices. As a result, the claim says Apple was able to charge higher prices for iCloud than it would have in a properly competitive market. 

You could be included if you lived in the UK and paid for an iCloud storage subscription at any point from 1 October 2015 onwards. If the case goes ahead, eligible customers would automatically be included unless they choose to opt out. 

The claim suggests that up to 40 million Apple customers in the UK could potentially be affected.  

This is an opt-out claim. This means you are automatically included in the group action, and could be due compensation, unless you say you don’t want to take part. A court-approved class representative brings the claim on behalf of the whole group, and specialist lawyers run the case in the interests of everyone included. Individual consumers are not assessed or contacted at this stage. Nevertheless, affected individuals will likely need to register to receive compensation when the claims site opens. 

Which? estimates that affected customers could be owed an average of around £70, depending on how long they have paid for iCloud storage. The final amount — if any — would depend on: 

  • Whether the claim succeeds
  • How the court assesses any overcharge
  • How long you subscribed to a paid iCloud plan 

 
There is no guarantee of compensation. 

At this stage, you do not need to take action for the claim to be considered. If the case is certified and later succeeds, there would usually be a process for eligible customers to register in order to receive any compensation awarded. You can register your interest to receive updates so you don’t miss important developments. 

A group action claim allows people affected by the same issue to take action together. This strength in numbers helps stand up to big organisations. Join the Claim helps connect people with law firms so these actions have a real impact. 

No. Join the Claim is not a law firm. We explain what the ruling means, help you understand eligibility and signpost you to the official site.  

Opt-out claims work differently to other types of legal action. If you are eligible, you are automatically included in the case unless you choose to opt out. There are no costs to be included in an opt-out claim. If the claim succeeds, deductions (if any) would be explained by the law firm responsible for distributing compensation.  

Rated Excellent


on REVIEWS.io

Rated Excellent on REVIEWS.io

Join the claim
Clifford
Very easy to sign up, hope its sorted soon
Susan
Very easy and quick to complete the claim Everything was explained well and fees payable in etc were made very clear
Peter
So easy to sign up for the claim

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