A £3 billion claim alleges Apple restricted competition and overcharged up to 40 million UK Apple customers who obtained iCloud services.
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Overview
A competition claim against Apple over its iCloud storage services is now progressing through the UK courts on behalf of eligible consumers.
Consumer group Which? alleges that Apple breached UK competition law by effectively “locking” customers into using iCloud on iPhones and other Apple devices.
The claim argues that Apple favoured its own cloud storage service by:
The claim is that by making it harder for rival cloud storage services to compete on Apple devices, Apple reduced consumer choice. With fewer genuine alternatives available, Apple is alleged to have been able to charge more for iCloud subscriptions than it could have in a more competitive market.
UK consumers who used iCloud between November 2018 and June 2026, and were living in the UK on 8 June 2026, are included in the claim.
The case is proceeding as an “opt-out” collective action. This means that if you meet the criteria, you are automatically included in the claim unless you choose to opt out. This must be done by 8 October 2026 via the official claim website.
If the claim succeeds, compensation could eventually be shared between eligible consumers, although you may still need to register to receive any payment.
Are you one of the millions who could be affected? Check your eligibility and we’ll signpost you to the official claim site.
Apple iCloud subscription
claim – At a glance
What do we know about the Apple iCloud subscription claim?
Who is eligible to join the Apple iCloud subscription claim?
If you are a consumer who obtained iCloud services on an iPhone, iPad, iPod Touch, or any other Apple-supplied mobile device that used iOS as its operating system, at any time between 8 November 2018 and 8 June 2026, you could be included.
This includes both the use of the free-of-charge 5GB of storage and/or the purchase of additional data.
You must have been living in the UK on 8 June 2026
This is an opt-out claim. That means you’re automatically part of the case if you meet the eligibility criteria, unless you opt-out by 8th October 2026.
How it works
Answer a few simple questions to see if you could be included as part of the group claim.
Join the Claim will keep you up to date with any news or further information about the claim.
We will share details of the official claim website, so you can formally register your details.
Latest updates on the Apple iCloud subscription claim
June 2026
The BBC reported on the Apple case, stating that "40 million iCloud customers could be entitled to roughly £77 each if successful".
April 2026
The Competition Appeal Tribunal certified the claim to proceed as a collective action on behalf of eligible UK consumers.
February 2026
Join the Claim begins raising public awareness so affected consumers understand what the claim is about, who may be included and how opt-out collective actions work. No compensation decisions have been made at this point.
November 2024
Which? files a proposed collective action with the Competition Appeal Tribunal.
We’ll provide more updates on this claim as they occur.
Could you be due compensation in the Apple iCloud subscription claim?
Find out if you meet the criteria for this group claim and potentially get a share of any compensation. It only takes a few minutes.
FAQs about the Apple iCloud subscription claim
The claim alleges that Apple restricted competition in cloud storage on its devices and overcharged UK customers for iCloud subscriptions. It has been brought by Which?, which argues that Apple made it difficult for alternative cloud storage providers to compete fairly on iPhones and other Apple devices. As a result, the claim says Apple was able to charge higher prices for iCloud than it would have in a properly competitive market.
UK consumers who used iCloud between November 2018 and June 2026, and were living in the UK on 8 June 2026, are included in the claim unless they opt out. This must be done by 8 October 2026 via the official claim website.
The claim suggests that up to 40 million Apple customers in the UK could potentially be affected.
This is an opt-out claim. This means you are automatically included in the group action, and could be due compensation, unless you say you don’t want to take part. A court-approved class representative brings the claim on behalf of the whole group, and specialist lawyers run the case in the interests of everyone included. Individual consumers are not assessed or contacted at this stage. Nevertheless, affected individuals will likely need to register to receive compensation when the claims site opens.
Which? estimates that affected customers could be owed an average of around £77, depending on how long they have paid for iCloud storage. The final amount — if any — would depend on:
There is no guarantee of compensation.
A group action claim allows people affected by the same issue to take action together. This strength in numbers helps stand up to big organisations. Join the Claim helps connect people with law firms so these actions have a real impact.
No. Join the Claim is not a law firm. We explain what the ruling means, help you understand eligibility and signpost you to the official site.
Opt-out claims work differently to other types of legal action. If you are eligible, you are automatically included in the case unless you choose to opt out. There are no costs to be included in an opt-out claim. If the claim succeeds, deductions (if any) would be explained by the law firm responsible for distributing compensation.
We connect consumers with their legal dream teams to ensure they get the compensation and support they deserve.
Join the Claim is not a law firm. We connect individuals with top law firms for group or individual claims, and our service is free to use. While we may receive a fee from the law firms we introduce you to, this will not affect your costs or compensation. We are not responsible for the advice or services provided by these firms. Please note, nothing on this website is legal advice, and while we check claim eligibility, we cannot guarantee a law firm will accept a case.
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