Adidas has confirmed a cyber-attack – here’s what you need to know and how to stay safe.
In May 2025, Adidas revealed it had been hit by a cyber-attack via one of its external service providers. The breach led to customer data falling into the wrong hands. While payment details and passwords weren’t exposed, other personal info was, including names, email addresses, phone numbers, gender, and date of birth.
Even if no money was taken, data like this can still be used for fraud and scams. Here’s how to stay one step ahead:
Be extra cautious with emails and texts
Look out for phishing messages pretending to be from Adidas or other trusted brands. These often contain links or attachments designed to steal your information. Don’t click unless you’re certain it’s legit.
Watch out for phone scams
If someone calls you claiming to be from Adidas or a company linked to them, don’t give away any personal or financial info. Hang up and contact the company directly if you’re unsure.
Check your accounts regularly
Keep an eye on your email and online accounts for anything unusual, like logins from unknown locations, password reset requests, or unexpected messages. If something feels off, take action straight away.
Update your passwords
Strong, unique passwords are your best defence. Even if passwords weren’t stolen, this is a good reminder to update your logins, especially if you reuse passwords across accounts.
Be mindful of your digital footprint
The less personal data you share online, the better. Review your privacy settings on social media and think twice before handing out details to unfamiliar websites or companies.
What happened in the Adidas data breach?
On May 23, 2025, Adidas disclosed that criminals had gained unauthorised access to customer information through a compromised third‑party service provider. The company claims it acted immediately to contain the breach, brought in cybersecurity experts and informed data protection authorities.
Can I join an Adidas group action claim?
If you’ve contacted Adidas customer service in the past, your information may have been part of the breach, and you could be eligible for compensation.
Join the Claim connects consumers with SRA-regulated lawyers. Visit the claim page to check your eligibility if a claim is open with one of our trusted legal partners. If a group action has not yet been launched, you can register your interest and we’ll keep you informed if a partner firm decides to take a claim forward.
